Good morning, Maya
Here's what the mailstream did while you slept.
Last 8 months
Attributed revenue
$334,180
▲ +38.2%
Blended ROAS
7.4×
▲ +0.6×
Pieces in transit
12,408
▲ 6 campaigns
Response rate
4.7%
▲ +0.4pp
Attributed revenue
Matchback vs randomized holdout, all campaigns
Attributed revenueHoldout baseline
Revenue by flow
Trailing 90 days, holdout-adjusted
Recent campaigns
View all →| Campaign | Format | Audience | Sent | Status | Matched revenue | ROAS |
|---|---|---|---|---|---|---|
Summer winback · 90-day lapsed CMP-2481 · Flow | 6×9 postcard | Lapsed 90–365d | 8,412 | Delivering | $61,240 | 8.1× |
VIP anniversary — year one CMP-2477 · Flow | Handwritten card | VIP · LTV top 5% | 512 | In transit | $18,630 | 11.4× |
July drop announcement CMP-2470 · One-time | 6×11 postcard | Purchasers · 2+ orders | 14,206 | Complete | $84,090 | 6.2× |
Abandoned checkout rescue CMP-2465 · Flow | 4×6 postcard | Carts > $80 · 7d | 3,921 | Delivering | $22,350 | 7.7× |
Replenishment — 60 day CMP-2458 · Flow | 4×6 postcard | Consumable buyers | 5,108 | Complete | $30,410 | 9.0× |