Pay for stamps, not seats.
One per-piece price covers everything physical — premium print, postage, address hygiene, and doorstep tracking. Plans lower the unit cost and unlock the deeper machinery.
Prove the channel on your own store data — today.
- Pay per piece, nothing else
- One-time campaigns & templates
- Shopify + Klaviyo sync
- CASS/NCOA address hygiene
- Matchback reporting
- First 50 postcards free
The full retention engine, on autopilot.
- Everything in Launch, cheaper per piece
- Automated flows (winback, carts, VIP…)
- Postmark Match — mail email unreachables
- Randomized holdout groups
- Unique promo codes & QR tracking
- Design service: 2 creatives/mo included
For teams mailing like a top-three channel.
- Best per-piece rates + catalogs
- Prospecting audiences (lookalikes)
- Multi-store & team roles
- API access & custom webhooks
- Dedicated retention strategist
- Priority press time & SLA
Per-piece, all-in.
Print, premium stock, postage, address verification, and per-piece tracking — one number. Volume discounts apply automatically above 10k pieces/month.
| Format | Launch | Scale | Pro | |
|---|---|---|---|---|
| 4×6 postcard | $0.89 | $0.79 | $0.59 | Triggered flows, offers |
| 6×9 postcard | $1.19 | $1.09 | $0.89 | Winbacks, launches |
| 6×11 postcard | $1.39 | $1.29 | $1.09 | Maximum shelf presence |
| Handwritten note | $3.25 | $2.99 | $2.75 | VIP & milestone moments |
| Catalog (16pp) | — | $1.99 | $1.69 | Seasonal lookbooks |
Triggered sends ship First-Class (+$0.15/piece) for 3–5 day delivery.
Send your first 50 cards free.
Connect your store, pick a winback segment, approve a template — we’ll print and mail your first fifty pieces on us, tracked end to end. If the matchback report doesn’t convince you, walk away. There’s no contract to escape.
The fine print, printed large.
How fast do cards actually arrive?
Standard campaigns print within 2 business days and typically deliver in 5–9 days with USPS Marketing Mail. Triggered sends (like abandoned checkout) ship First-Class and usually land in 3–5 days. Every piece carries an Intelligent Mail barcode, so you can watch delivery scans in real time.
What does it cost? Are there minimums?
You pay per piece — printing, postage, and tracking included. Postcards start at $0.59. There are no minimums, no contracts, and no setup fees: send 50 cards or 500,000. Volume and plan discounts apply automatically. The full rate card is public — every format, every plan, no call required.
How do you prove it works?
Two ways, both built in. Matchback: we match orders back to mailed addresses within your attribution window, deduplicated against your other channels. Holdouts: every campaign can reserve a randomized control group, so you see true incremental revenue — not just correlation.
Do I need my own designer?
No. Start from proven templates, use the built-in editor, or have our design team produce campaign creative for you — included on paid plans. Print-ready specs are enforced automatically, so nothing ships blurry or mis-cut.
Where do the addresses come from?
Your customer file, synced from Shopify or Klaviyo, is the core. Postmark Match resolves emails you can't reach to verified postal addresses via privacy-reviewed licensed data. Every list is CASS-validated and NCOA-checked before printing, so you don't pay to mail stale addresses.
Is direct mail even legal for my unsubscribers?
Yes. Email opt-outs govern email under CAN-SPAM; postal mail operates under separate rules. We maintain suppression lists, honor do-not-mail requests automatically, and follow DMA guidelines — so you stay compliant while reaching customers email can't.